The commercial works like this:
The man walks up and is like, “Boy it’s a nice summer day! What do you say we have a barbecue?”
Naturally, the kids are excited. After all, a barbecue sure does beat yard work.
Then the man takes them to Burger King.
It would be a cruel joke in any other setting, but the man reveals no punchline. This is it guys. He meant Burger King. He meant it all along and if he didn’t then fine, it’s even worse: Because now we’re forced to realize the swift death of this man’s ambitions; as if whatever manic burst had inspired him to suggest an impromptu cookout had crashed just moments later, en route to the actual destination and so he instead swerved the car into the first fast-food restaurant he could find.
“I thought we were going to the park!” the kids whine.
“Oh fuck you! Life isn’t perfect!” screams the man.
And later, when the kids are safe and sound, mom describes the man to a police officer.